On How I Hope It Goes

Sunday, September 1, 2013

I normally try to avoid the word "suck" because my mom has always said it wasn't ladylike. However, I had to read, Open Post: Why Do Blogs Start to Suck? when Jules from Pancakes and French Fries posted it on Facebook. I like her, I trust her judgment, and I have spent some time trying to figure out the blogging secret formula. What is it that makes some blogs flourish while others loose their luster?

Open Post's basic point: Blogs (ahem) go downhill when the blog becomes about blogging. Blog long enough and you'll get freebies, offers to review products, and maybe even an invitation to speak somewhere, attend a conference or join an exclusive group. But write too much about the blogging bling, and the content that attracted the original readers suffers. Readers come to a blog to engage on fashion, home remodeling, parenting, faith - whatever. They don't come (and they definitely don't come back) to read about "someone sent you a free vacuum cleaner and - surprise, surprise, you give it a great review." That may be interesting once or twice, but it doesn't happen to most people in real life, and eventually, they cannot relate.

I have learned this lesson. I get random offers to review random stuff on a random basis. Most of it is junk, and most of the time I say no. But I have been pulled in. If they're contacting me, maybe I should respond? If they asked me, maybe this is the right opportunity? Surely I can find a way to work that into my blog?

I'm sorry for those posts. Anything that felt off or forced - I'm sorry. I'm not sorry for promoting anything local; that's always been a sincere passion for me. But the affiliate relationships and the DVD giveaways . . . I'm not doing those anymore. There are a million places you can go online to win something. With rare fabulous or worthy-cause exception, this isn't going to be one of them. When I was occasionally beholden to someone else to write this on that day, it was a distraction from the simple joy of writing and building community with you.  

So with the new look and renewed sense of purpose here, I hope it goes like this: I write from the heart about my real life, and about things you find helpful, comforting, challenging and intriguing. You respond here, in person or elsewhere, and we continue to build a happy place where women are supported, encouraged and loved.

Sounds non-sucky to me. Let me know if I get off track, okay?

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2 Responses to “On How I Hope It Goes”

  1. Your mother was right. :-) I do love visiting here. I can see your heart through your writings.

  2. Your blog definitely doesn't suck. ;) I can appreciate your back to basics approach. I think simple, real, and from the heart is always the best way to go. That's why people come and connect with you, not because of what you can give them.

    Christy @ A Heartening Life